Overview

The Campaigns section is where you manage all proactive, outbound messaging.

Unlike Journeys, which are reactive and triggered by user actions, Campaigns let you proactively send messages to a chosen audience. Campaigns can be scheduled in advance or launched immediately to drive engagement, announce new products, or share promotions.

If you want to reach a larger group of users at once, Campaigns are the right tool.

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Campaigns Dashboard Overview

The dashboard provides a summary of all created campaigns:

Column	Description
Name	The name you assigned to the campaign.
Channel	The messaging platform used (e.g., WhatsApp, Instagram, Messenger).
Recipient Type	Defines the target audience, such as all leads, a contact list, or filtered segments.
Campaign Triggered	The condition that starts the campaign (e.g., scheduled date/time or manual start).
Created At	The date and time the campaign was created.

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Creating a New Campaign

To create a new campaign, click the + Create Campaign button in the top-right corner of the dashboard. You’ll then choose the channel, audience, and content for your campaign.

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Step-by-Step Example

Here’s a quick example you can explore:

Create WhatsApp Campaign

Learn how to set up and launch a WhatsApp campaign.