Overview

Define Actions

Once a journey is triggered, actions define what happens next. These are the core building blocks of your journey, enabling automation, messaging, decision-making, and integration.

Send Message

Send a message to the user using a predefined template.

Channels: WhatsApp, Messenger, Instagram

Use Case: Notify users about offers, reminders, or updates

Send Message in Conversation

Send a follow-up message within 24 Hrs conversation window on WhatsApp.

Wait

Pause the journey for a specified duration or until a specific time.

Use Case: Delay actions to match optimal user engagement times

Wait Until

Hold the journey until a specific event or user action occurs.

Use Case: Wait for signal before proceeding

Update Contact

Modify user attributes, variables, tags, or metadata during the journey.

Use Case: Dynamically enrich user profiles based on interactions

Update Conversation

Change conversation properties like status, tags, or assigned bot.

Assign to AI Agent

Assigns the conversation to an AI agent.

Use Case: Automate lead qualification or handle user queries

Assign to Voice AI Agent

Assigns the conversation to a Voice AI agent.

Initiate Outbound WhatsApp Call

Setup outbound WA call

Transfer to AI Agent

Transfers the ongoing conversation to an AI agent.

Use Case: Enable smooth escalation to automation when needed

Execute Code

Run custom Python code within the journey flow.

Use Case: Apply business logic, calculations, or API calls

Condition

Add a decision point in the journey to create dynamic branches.

Use Case: Personalized flows for different user behaviors

Remove from Journey

Exit a user from the current journey when criteria are met.

Use Case: Prevent duplicate actions, stop irrelevant flows

Extract Entities

Use AI/LLM to extract structured data like name, email, or intent.

Use Case: Populate CRM or enable personalized follow-ups